Lacoste is a lifestyle brand, born of the inventiveness of a tennis champion, René Lacoste, who created the first polo shirt ever, initially for himself and for his friends to be both relaxed and elegant on and off the tennis courts. Nicknamed the Crocodile by the press in the late 1920’s when he was a multiple Grand Slam tennis champion, René Lacoste had the animal embroidered on the blazer he wore on court, before making it the logo of his famous polo shirt.
Lacoste sunglasses are made up of contemporary designs made for lovers of both style and performance. After being launched in 1980 during the prime of tennis, Lacoste are renowned for their easy-to-wear fashion. Lacoste sunglasses focus around the ethos of “Life is a Beautiful Sport!” From the very first Lacoste polo in 1933, Lacoste sunglasses rely on their authentic sports background which brings optimism and elegance into the world of eyewear.